Founder of ParkLU, an influencer marketing platform connecting consumer brands with WeChat, Weibo and video content creators in China. After moving to China in 2010, Kim successfully built a digital marketing agency specializing in content and social for cross-border e-commerce, working with Fortune 500 companies and SMEs.
Realizing the effectiveness (and challenges) of influencer engagement in China, Kim decided to combine data-driven technology with community know-how, so brands and influencers can find the perfect fit. ParkLU’s cloud-based software makes it easier to find relevant influencers, collaborate on content, and measure impact.
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